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Important New Feature Announcement

Boomerang is pleased to announce a new feature in our ongoing effort to provide the best email and fax deliverability in the industry. The Automated Delayed Retry mechanism will be rolled out on...

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Live Help now available!

You can now use Live Help in Blast Wizard.  You will see the blinking image when you log on to Blast Wizard during regular business hours (8am – 6pm PST).  Just send us your question via instant...

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Importing and exporting data from your CRM

Exporting lists from your CRM is time consuming.  Importing delivery info after an email or fax campaign is also time consuming.  Imagine working within your CRM, creating a distribution list using the...

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Recent Updates to CAN-SPAM

The DMA hosted a conference call this past Friday to discuss the Federal Trade Commission’s recent update to the CAN-SPAM act of 2003, which they released on May 12th. In this post we’ll touch on the...

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Finally, A FAQ for BlastWizard!

One of the things that we email marketing experts here at Boomerang start to take for granted over time is how many different actions, reports, technologies and options there are in this tool that we...

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Boomerang’s failure rollover system

When sending out your email marketing campaigns, you want to ensure contact with your recipient. However, sometimes email addresses change or perhaps the address was misspelled when you received it....

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How to pick an Email Service Provider

With many choices in email marketing services, how do you choose one that will provide what you need? Clearly, every ESP is proficient in sending email or they wouldn’t be in business.  So, what...

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